Research & solutions — customer behavior

Your clients are talking,
it's time to listen.

Customer retention Predictive analytics

Vertical Ascendant studies customer behavior and translates that research into concrete tools — simple to start, powerful to grow.

Discover our vision Talk to our team
GROW YOUR FUTURE
Our conviction

Major retailers know exactly when a customer is about to leave. And they act beforehand. You can do the same.

01
When do they leave?
Keep your customers. Bring them back.
02
What will they buy?
Your data reveals what you don't see.
03
Simple or integrated
Up and running in 48h, no IT project required.
×5
Retaining a customer costs
5× less than acquiring a new one
+67%
Loyal customers spend
67% more on average
1 in 3
SMBs lose over 20% of their
customers yearly without knowing it
48h
To be up and running
with Otonum
Our vision

What drives us,
every day.

The most powerful digital tools should not be reserved only for large enterprises that have the means and dedicated teams to read the signals of their customers. SMBs, on the other hand, make do with what they have — and yet, they are the ones who drive the economy.

At Vertical Ascendant, we believe digital tools should be accessible to all businesses. Keeping a customer should not be a luxury — but something done with solutions that activate quickly, speak their language, and deliver concrete results.

01

Your customers move. Move before them.

A customer doesn't disappear overnight. They send signals before leaving. We help you see them — and act before it's too late.

02

Understand first. Act next.

Before launching a promo or changing your prices, know what truly motivates your customers. Good decisions start with the right questions.

03

Ready products. Not endless projects.

We don't do custom development. We build tested tools that we continuously improve — and that you can activate in a few days.

What we study

Three pillars to unlock the growth you've been missing.

We observe how customers behave — when they buy, when they drift away, what brings them back. And we translate those observations into simple tools you can use today.

Customer retention

Ready-to-use loyalty programs integrating intelligent reward mechanics, personalized customer journeys, and retention analysis tools.

Predictive data analysis

Discover what your data reveals about your customers, products, and business. Behavioral segmentation, trend anticipation, and clear dashboards to decide with confidence.

Onboarding support

Our products are designed for rapid adoption. We support you at every step — setup, team training, and monitoring of your first results.

Our flagship product

OTONUM

Otonum is a loyalty program that learns from every customer interaction. You choose what triggers a reward — a purchase, a visit, a filled-out form. We take care of the rest. Available as a simple mobile version or a full integration version, depending on your situation.

Higher customer retentionBoost your customers' loyalty through personalized rewards.
Real-time campaign analysisEvery interaction is tracked and analyzed to optimize your campaigns.
Intelligent loyalty engineUses artificial intelligence to personalize rewards and maximize engagement.
Easy, fast, and secure integrationOur solution integrates seamlessly into your existing systems, ensuring rapid adoption and optimal security.
Give your customers a great reason to come back
Rewards
Automatic
Your data
Private
Support
Dedicated
Client loyalty
+85%
Time saved
70%
ROI
+60%
Access the platform
Our method

From discovery
to results, quickly.

Whether you have one shop or a chain of locations, the journey starts in the same place: knowing your customers better.

Our products are built for rapid adoption. Here's how we support you, from the first demo to your first measurable results.

01 — Discovery

We show you concretely

We demo the product with your specific use case. You see exactly what you'll get, before committing.

02 — Activation

We get you started

Product configured to your business, connected to your existing tools. Up and running in 48h.

03 — Adoption

Training & launch

Your teams are trained, your program is live. We remain available throughout the entire launch phase.

04 — Results

Monitoring & growth

Your data speaks. Track your results in real time and adjust your strategy based on what your numbers reveal.

"We build bridges between businesses and their customers, so that every interaction becomes an opportunity for trust."
— Vertical Ascendant, founding manifesto

Every time a customer interacts with you, they're telling you something.

We help you hear it. A 30-minute conversation is all it takes to see how it works for your business.

Book a meeting → See OTONUM